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Designing / Engineering

Every wheel from the ESR 3 piece line is designed and engineered in-house. 
Using the best programs in our industry to help us design wheels with zero compromises on creativity and being unique for our supporters! 
After the design process is complete we run FEA Strength testing on every single design and application to ensure the highest strength and lightest weight that we can achieve.

Choosing The Best Material

After the Design Process is complete, we must choose the correct forging that will work with each order and specification. We use only the strongest and lightest material in the market Aero Space Grade 6061 T6 Forged Aluminum.
All our aluminum is made 100% In America, this allows us to achieve the best strength and weight ratio. The small details are what counts!

Shaping the Forging

Once the order is engineered to fit the specific vehicle, and the material has been chosen we then need to form the wheel design into its shape. This is done by using the best Lathe machines in the industry! The Lathe process shaves off excess material and forming the profile of the wheel, eliminating as much weight as possible!


After the profile has been formed the wheels are then taken to a 3-axis CNC Machine to bring the design to life! using over 20 different tools to cut into the aluminum, the wheel finally looks more complete. 


Now its time for the fun part! Once the Milling Process is complete we then send the wheels off to get prepped for powder coat. This allows us to deburr any rough edges and surfaces prior to powder coating. After the wheels are prepped they are emerged into an Ultra-Sonic Cleaner using electricity waves and a solution that cleans the wheels so we can guarantee the best finishes possible!
We offer over 9,000+ different colors to choose from. Simply send us a picture of any color and we can let you know if we can or cannot do it!
Standing out from the rest is key!

Quality Control

The final stage in our process is quality control and assembly.
Once the wheels are assembled, we true the wheels on a Dial Indicator to ensure the wheels are not out of round and are balanced 100% before we torque them down to spec and seal. We double check every wheel before they are shipped out to their new owner! 

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